Print4Change was growing their company and expanding their business and with that growth they decided it was time to rebrand themselves, with the help of Studio Mpls, to Latitude.
The designers at Studio Mpls had created a fresh and modern brand direction for Latitude and approached Sevnthsin to help them bring it to the web. As a designer at Sevnthsin, I worked with the Latitude team and designers at Studio Mpls to design the new website for Latitude.
Do good work and work to do good.
The home page is an introduction to all the good work Latitude does. The page features both their print capabilities through the work they’ve done for clients as well as the volunteer work they’ve done to help people around the globe.
Latitude invests half of their profits directly to initiatives and programs that empower people living in extreme poverty.
I designed the website to be responsive with blocks of content that would reflow depending on the size of screen it’s being viewed on. Using an overflow pattern to position the navigation items off canvas above the content, the main menu could easily be accessed by clicking the menu icon or by a quick flick to scroll the page down.
Showing off the work
Studio Mpls took professional photos of Latitude’s strongest examples of work. The portfolio page was designed to let the photos do most of the talking and show off Latitude’s diverse capabilities. Clicking on an item would bring up more information on that project like a short description and a gallery of photos.
A global impact
Latitude is proud of the work they do for clients and they're also proud of the work that their client's enable them to do for those in need around the world.
We included a unique feature into the search function of the site where a project code—found on consumer products printed by Latitude—can be entered to view the impact the proceeds of that project had on helping someone in need.
The Impact pages show the charity and volunteer work that Latitude has done and which projects made that work possible. The map view shows where the projects have taken place and give context to where Latitude has volunteered. Projects can also be viewed as a grid and sorted as a way to show the type of work that was done.
I enjoyed working with everyone involved on this project, the team at Sevnthsin, the designers at Studio Mpls and Latitude. It felt good to work for a company that has made such a positive impact on the world.
This site for Latitude was live from October 2012 to April 2013.